The Founder

The idea was to make a lot of money.

A lot of money.

He'd been at it for decades and had secured a modest living but still sought that vast immaculate neverending revenue stream, a potentially permanent enriching strike to help him bask in abundance and stretch-out bemused, selling milkshake machines meanwhile as he drifted thoughtfully from state to state, never ceasing even in decade number 6, nimble and agile, eyes open wide.

Catatonics.

Suddenly it was right there in front of him, the idea, the market, a tantalizing prospect replete with multidimensional opportunities for everyone involved, but his shortsighted eventual partners lacked his commercially expansionist vision, clutching their original take too tightly with static dismissive unshakeable vanilla.

Dubious discrediting. 

If Ray Kroc (Michael Keaton) was about to go national and create wealth for sundry individuals seeking greener pastures it made sense that he couldn't be shackled by ideas which crushed his bottom line.

Turmoil.

John Lee Hancock's The Founder asks whether or not he was a warm generous individual intent on seeing others prosper or a cold calculating self-obsessed insatiable prick.

I would argue that he tried to work within the codes established by partners Dick (Nick Offerman) and Mac MacDonald (John Carroll Lynch) but as his impact on the business gradually transformed it from burger joint into national sensation, he slowly gained more clout, which enabled him to wisely challenge the principles of his hastily signed contract.

Dick and Mac did nothing to expand the business and consistently blocked reasonable attempts to increase revenues not just for themselves, but for the hundreds of people who worked for Kroc's franchises.

According to the film, Kroc was finding jobs for earnest people looking for a break and as McDonald's expanded from one location to dozens nationwide new ideas were bound to challenge the design of the original concept.

But Dick and Mac didn't support Kroc, at all, they couldn't grasp this aspect of the business, and he in fact chose the good of the many as opposed to the few, and therefore wasn't being monstrous when he hostilely took over.

Still, always take the 1%.

His analysis of the name McDonald's within the film adds a cerebral characteristic to a chain whose intellectual merits are not often highly regarded.

Ensuring that the animals who are eventually sold at McDonald's restaurants live comfortable lives beforehand and that hard-working employees are capable of earning enough income to support themselves does make a big difference to me as an occasional client, however, even if it means less profits.

McDonald's has taken steps to clean-up its supply chain in recent years, a potential reality which is quite impressive.

During a crazy 60 hour work week two years ago, I even stopped in for lunch and spent 20 dollars. 

That's a lot of McDonald's.

It may have been awesome.

Apart from all this, the film's good too, an accessible thought-provoking examination of a phenomenon I loved in my youth, which held my attention the whole way through thanks to its strong argumentative character driven paralysis. 

McSolid.

Driven, direct, frank, and bold, it never rests on its laurels, cleverly introduces new characters, and breaks things down with energetic distinction.

Make those burgers more healthy.

And it's crazy win win.