It's working.

When I'm considering food items to purchase, and the temptation to buy meat strikes, I think of cute pigs, cows, chickens, etc., and purchase vegetarian options instead.

I do eat meat when visiting relatives if they are consuming animals for dinner however.

If there is no vegetarian option, I'm at the movies and they've sold out of vegetarian and cheese pizza for instance, I will order a pepperoni slice, but that's just because I eat meat so rarely that one slice doesn't hurt much.

Is pepperoni technically meat?